Online Registration Now Open for the May 14-15 OluKai Ho’olaule’a


OluKai prepares to welcome paddlers, families and enthusiasts to Kanaha Beach Park, Maui, for the 3rd Annual OluKai Ho’olaule’a

 Maui, HI (March, 23 2011) – Registration is now open for the OluKai Ho’olaule’a, a celebration of the ocean and cultures that surround it at https://www.olukai.com/hoolaulea. The event will be held at the Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park, Maui, May 14-15, 2011.

 Elite watermen, waterwomen and paddling enthusiasts of all ages will have the opportunity to race the legendary Maliko downwind run on Maui’s North shore, an eight-mile stretch from Maliko Gulch to Kanaha Beach Park.

 A $15,000 prize purse will be shared equally between the Elite men’s and women’s divisions of the Stand Up Paddle (SUP) and OC1 races, while recreational paddlers will compete in age groups for trophies and prizes. The SUP race will start at 12:00PM on Saturday, May 14. The OC1 race will start at 12:00PM on Sunday, May 15.

Space is limited, register online by May 4 to receive a Premium Race Package including luau dinner, technical race jersey, and a pair of OluKai sandals. Online registration closes May 10.

 Not a serious paddler? Ocean enthusiasts of all skill levels are invited to register for the ‘Ohana Fun Paddle. This 3-mile non-competitive, non-timed paddle starts at 9:00AM on Saturday May 14, and runs downwind from Paia Bay to Kanaha Beach Park. All human-powered ocean craft are allowed, and a portion of proceeds goes to the OluKai ‘Ohana Giveback Program benefiting Maui Cultural Lands and Hawaii’s Junior Lifeguard Program.

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About OluKai:

Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance. The spirit of Aloha inspired the creation of the Ohana Giveback Program as our commitment to our Hawaiian family.

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